I have been harping on AAPL's technical weakness for some time now, originally getting bearish up in the mid $600, and with the most recent post on November 8th "AAPL...the pain isnt over yet" suggesting support doesn't exist until the $460 area then a much lower gap zone for possible support, followed by the ultimate line in the sand of $400. Well, for those of you who have been trading with the trend (i.e. DOWN) then you will be rewarded with lower prices from a weak after hours earnings announcement at the worlds most loved company.
For some time now institutional selling has been relentless and every bounce has been sold. Todays collapse of 10% after hours, and the early weakness that is sure to follow tomorrow on the opening, may (I SAY MAY, Foghorn Leghorn) finally rid the stock of all those institutional sellers who werent smart enough to take my advice (or just the simple advice of the AAPL chart many, many dollars ago) to sell.
Price doesnt lie...it is fact!
Price action doesnt lie...it is fact!
Volume doesnt lie...it too is fact!
Charts paint a picture of the psychology of holders and traders. Plain and simple. Anyone who is keen enough to look at the simplest painting on a wall and have an opinion is also keen enough to see a weakening price, on a pick-up in volume, as institutional holders look for the exits. This alone - not the hope of a forecast, not the hope of higher sales or the hope of a new product launch, not the hope of an analyst upgrade - is reason enough to sell, and keep selling on bounces. The hope trade doesnt work and this may be the best example in recent history from such a beloved company.
At some point AAPL will bottom. To flush out any remaining weak holders, the stock needs panic selling. And with panic selling comes massive, MASSIVE volume to an important support level. I dont know if that day will be tomorrow or sometime in the near future, but if you are looking to buy, as I am for a powerful counter-trend swing trade, then look for the volume mentioned above at an important level. If you are into candles, then also look for a reversal candle around the same time.
Eventually - and reading the chart for hints of a psychological shift will give us clues - the stock price will make a double bottom or a higher low from which to build upon. At that time, AAPL will be provide more than a swing trade bounce and possibly allow for some long term holders to prosper handsomely. After all, this company is about innovation and making things that people want...for example, the iMac I am typing this post from.
As a quick side note, there have been some very good calls recently (breakouts in BAC and FRP, as well as a timely short in MSFT come to mind) as well as some not so good (SHCOMP is a thorn in my side. Hats off to Tom Demark for calling that bottom!). But as a swing trader trading with the trend (mostly), it is all about risk management. Let your winners run and cut your losses.
As always, comments welcome...and keep the personal emails coming. I dont mind talking outside this medium.
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